Visual Novelty and Success in an Online Network of Designers

    High-quality creative design work can create tremendous value for organizations. It helps technical products gain acceptance [1] and it often serves as the basis for competition in cultural markets [2]. There has been mounting interest in the use of designers by organizations as a source of value creation [3, 4, 5]. One important ingredient to successful designs is novelty: the degree to which a design is new, original, or unusual relative to what has come before. Indeed novelty is the prime ingredient of innovation and the production of new things [6]. Product innovation seems to have accelerated, and recent studies suggest that successful companies make 80% of their revenue with products younger than five years [7]. Despite its importance, novelty is difficult to measure, especially in the context of creative design. In this paper we investigate three related research questions: (1) how can we measure novelty in digital design, (2) who produces novel work, and (3) what is the relationship between novelty and success. We define and compare different mathematically-grounded measures of novelty or distinctiveness of digital images to better understand its antecedents and subsequent effect on popularity in a community of professional designers.

    Johannes Wachs, Bálint Daróczy, Anikó Hannák, Christoph Riedl, Katinka Páll
    9th International Conference on Complex Systems, ICCS, 2018, Cambridge, MA, USA