Credit Card usage Data Challenge
The ECML/PKDD Discovery Challenge 2016 on Bank Card Usage Analysis asks you to predict the user behavior of the OTP Bank Hungary, a key bank in the CEE Region.
The Bank wants to know which branch will be visited by each customer to be able to optimize a contact list distribution. The customer will be proactively involved in campaigns from the branch that will be visited with the highest probability. The bank expects higher conversion rates in branch campaigns if the call is made in the branch mostly preferred by the customer.
The Challenge data is generated based on a two year trace of card payment events with geolocation information. Users, locations, and dates are generated by modifying the actual data, to follow the patterns required for the prediction tasks.
For more information, visit https://dms.sztaki.hu/ecml-pkkd-2016/